Casos de estrategia

This book compiles six strategy cases written by Professor Raúl Sanabria Tirado, Ph. D .: Apple, Terpel, Leonisa, Grupo Nacional de Chocolates, Refisal and Mildim S.A. These cases, of great utility and pedagogical value for courses on strategy, international business and environmental analysis, are a legacy of Professor Sanabria for his colleagues and students. They illustrate their obsession with students putting their knowledge into practice and becoming agents of their own change. In addition, they reflect Professor Sanabria's passion for learning in the area of ¿¿Strategy, by capturing real situations of companies in a context full of complexities, challenges, uncertainties and alternatives, in order to promote the development of management skills such as analysis and synthesis, critical thinking and especially decision-making.